Josh Ross Creates a Liquid Apple
The third installment of our series on Josh Ross has just been completed. Previously, Part One and Part Two. Here, in his own words, is how Ross put together his most ambitious product shot, liquid, this time, in three dimensions.
After completing a natural splash-style shot and then a shot where I created a two dimensional shape from liquid, I knew the next challenge I wanted to take on was creating a more three dimensional shape from liquid. As I have been brewing my own hard apple cider for the last year, apples and apple juice have frequently been on my mind. I think a good apple juice maker wants you to embrace the simple story that the apples were picked, crushed, and put in a bottle. What better way to visually represent that, if not an apple made from apple juice?
Now the question was how to make that idea a reality. I have found it difficult to create much three dimensionality with the liquid when pouring or throwing it in front of the camera. I decided the best way to do it would be to use a mold of some kind. A quick trip to a craft store, and I had a clear plastic ball that I think people commonly use to create little scenes inside or make their own ornaments. With the three dimensionality of the apple solved, the rest was smooth sailing.
To shoot this shot, I used a Canon 1ds Mark II, Canon 24-70 f/2.8L Mark 1, a pair of PocketWizard FlexTT5® units to fire the lights, a PocketWizard MultiMAX® with a CM-N3 cable to fire the camera while pouring the liquid, and a Slik 700DX Pro tripod. For the lighting, I used a Dynalite m1000wi pack with a Dynalite 2040 head in a Photoflex medium softbox from behind and a 4040 head in a beauty dish from above. I had a piece of black paper in a dark field setup behind the subject and a white reflector in front when I shot the jar. The exposure for the liquid was a shutter speed of 1/5000, iso 400, and the aperture was f/13. In this case all the pieces were shot using hypersync so the exposure for the glass is the same.
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