In high school, Bry Cox took every possible photography class he could to the point the teacher made up a new one so the budding photographer could continue learning. He began his college career by studying photography, and thought taking one business class would help. Cox quickly realized being a photographer means running your own business, so he switched his major and got a degree in Business. He credits this with helping him have a successful career as a photographer.
After college, he got a job at a lab, and learned to print perfect images from his negatives. Cox stayed long enough to save up for his own Hasselblads and lights. At that point he left to start his own studio.