Continuing from our first story on Josh Ross, this exciting shooter continues to develop as an inventive conceptual product photographer. Here, in his own words, is how Ross put together this exciting shot featuring Gatorade.
Gatorade product shot, ©Josh Ross.
This shot was an evolution of my work with a natural splash caught on camera. I wanted to create a shape with the liquid. While out for a run one day, a Gatorade ad in a local store window caught my eye and served as inspiration. I was attracted to Gatorade and the lightning bolt logo because I felt like it allowed for a powerful story that really spoke for itself.
There’s nothing like highly-professional product photography. It gives consumers confidence not only in products, but in brands themselves. When there’s compelling conceptual psychology and movement in product photography, the image strives to reach another level. Here’s how photographer Josh Ross put together this Red Bull photo shoot, in his own words.
The inspiration for this shot was a combination of recent client work and serendipity. I shoot with Dynalite gear. As much as I love my M1000wi pack, it’s not a speed demon when it comes to flash duration. I had recently done a shoot for Senna Cosmetics where I needed to freeze makeup powder falling in the air, and found it impossible to do. I ended up using speedlights. After the shoot was over, I did some research about what my options were. It looked like I could choose another light setup with a fast flash duration—meaning either a very large check, or lower quality lights.