PocketWizard was born in a secret electronics laboratory somewhere in Burlington, Vermont in the late ‘80’s. An assistant working for an architectural photographer approached one of the founders of Lab Partner’s Associates (LPA) with a need for something better than a modified garage door opener to trigger some lights on shoots. Thus the FlashWizard radio slave was born, the predecessor to the PocketWizard radio slave.
The product became more widely used in the 90’s and grew a following of professional photographers. A crucial moment in its history came at an NBA™ Finals game where event management had insisted that everything be hard wired as they didn’t trust these new-fangled wireless devices. During halftime, pianist and singer Bruce Hornsby did a show on the court and as the crew rushed to get the piano off the court a leg snagged on a bundle of cables on the sidelines. With no time to unsnag the cumbersome piano, a knife appeared and with one slash, cut through all the cables, including those to all the overhead strobes.
On hand was Jim Clark, one of the brains behind LPA, and he quickly called the photo assistants and had them pull the cords on the remote flashes and rely solely on the wireless FlashWizard radios. The second half went on without missing a shot (at least for the photographers) and from that moment, sports photographers have been a leading user of PocketWizard Wireless Freedom™.
In the late 1990’s, LPA continued development and launched the PocketWizard line of precision wireless control devices for the professional photographer and introduced the Plus and the MultiMAX products. These two products have evolved significantly since then and are the only choice when reliability is the number one concern.
In 2009, PocketWizard launched a new era of PocketWizard triggering devices featuring the MiniTT1 Transmitter and the FlexTT5 Transceiver for Canon. The Nikon version followed in November, 2010. With the Slide-n-Shoot simplicity of the new ControlTL software platform, these new E-TTL and i-TTL capable radio slaves make taking off-camera flash as effortless as slide-in, turn-on and shoot.
In 2010, the PowerST4 for Elinchrom RX lights and AC9 AlienBees Adapter were added to the line providing remote power control for studio photographers. At the same time the AC3 ZoneController was introduced as a simple way to dial power levels up and down in both TTL and manual for both speedlights and studio lights. In April, 2011, the PowerMC2 was introduced as the first cooperatively developed radio for the new Paul C. Buff Einstein flash.
Today, PocketWizard radios are the industry leaders in wireless control and synchronization of cameras and flash lighting. They are sold by leading photographic distributors around the world and are integrated with products from top photography manufacturers. We continue to make changes with how we do business with the singular purpose of getting closer to our customers and building a community of PocketWizard users. This community is helping our engineers design and improve the products photographers need today and tomorrow.
At PocketWizard, we make it possible!
Visit our website at: www.pocketwizard.com.
For detailed product information, visit our wiki at: wiki.pocketwizard.com/