Gina Bullard’s story for WCAX on LPA Design, the creators of PocketWizard technology, is now available for all to see. Part four of a four-part series on Vermont photography, Bullard interviews PocketWizard’s Dave Schmidt, and gets a demonstration of PocketWizard radios, including sitting in on a photo shoot at LPA headquarters.
The story includes some great images and a slick four and a half-minute video showing off what all that Vermont technology can do. Check it out now to learn what goes on by the mad scientists of the photography radio airwaves in South Burlington.
What happens when you take 16 working pro photographers, a ton of lighting gear, one location lighting expert, and stuff them all into the biggest barn you’ve ever seen? The place really lights up.
LPA recently sponsored and hosted a location lighting workshop for members of ASMP New England with Boston-based photographer Rick Friedman. Rick’s got the energy dial set to maximum pretty much all the time which is definitely part of his success as both a photojournalist and photo educator. He’s also got a bag full of PocketWizard radios which he puts to work in all his lighting work – both with speedlights as well as with studio lights.
ASMP NE and LPA Design's presentation of Rick Friedman's Location Lighting Workshop at the Breeding Barn at Shelburne Farms in Shelburne, VT. ©Chris Rakoczy
LPA Design, where PocketWizards are designed and built, is a dog-friendly office. On any given day there are anywhere from two to five of Man’s Best Friend wandering about. We don’t ask much of these dogs, just the usual “let me scratch your head” or “chase the ball” but after a recent studio portrait session for the staff, we put the dogs to work as models.
Louie photographed by Dave Schmidt at PocketWizard Studio, ©LPA Design, 2011.
For years, the team of developers and engineers at LPA Design, the company behind the PocketWizard brand of photo products, lived in a growing maze of offices on the second floor of a small strip mall. The sound of doors banging shut as people moved about was continuous. This was not a space outsiders were invited to and the few who did visit over the years were left mostly with a memory of the smell of the sandwich shop below. It was time for a move.
LPA’s new home in South Burlington, Vermont.
The Burlington Free Press has a new story about a local business. That local business just happens to be LPA Design, inventor and manufacturer of PocketWizard technology, located in South Burlington.
The article is definitely worth a read, as it gives the seminal history of how the PocketWizard wireless triggering came to be. Who knew, back at a 1995 NBA All-Star game, the fledgling technology would be given its first test after someone’s zealous use of a multitool’s blade?
We won’t give away the full story, but it’s an exciting read, especially for anyone who’s had to scramble and make technology work in a hurry.