Born in Stuttgart Germany, but raised since knee-high in Madrid Spain, Jaime de Diego is fluent in Spanish but admittedly awful in German. None-the-less, in the span of the past dozen years Jaime has managed to turn his teen-years passion for motor sports and photography into a career as a sports photographer with a weak spot for motorcycles. Never quite one for sitting about, Jaime grew up mountain biking, skiing, rock climbing and hiking. Throw photography into the mix and you have the makings of a natural-born sports shooter.
Having paid his dues running here, there, and everywhere photographing running, biking, and motorcycle championship races, Jaime has slowly built a client list of equipment manufacturers that actually pay him to photograph their products for brochures and advertising needs. Early on, Jaime came to terms with the fact if he wanted to play with the big boys, i.e., satisfy the needs of his clients, he would have to step up his game.
de Diego first realized he needed wireless triggers while shooting his first assignment for Runners World Spain. Part of the job involved photographing a runner on a dark road at night. Though he got the shots he was after, he vowed to never again light a night scene, static or running down a road using an on-camera flash and the headlights of his car.
Nowadays Jaime shoots in the studio and on location with Canon EOS 1DX cameras, and depending on the particulars of the assignment, Elinchrom and/or Quantum flash systems outfitted with Lastolite light modifiers. Regardless of the particulars, his lights are triggered wirelessly using PocketWizard radios.
Capturing dazzling, in-your-face photographs of runners, bikers, and other fast-moving subjects is not always easy. Even when down-shifting into tight turns, motorcycles move fast and create a dust-up as they blow by your camera and regardless of how bright the skies may be, you need flash if you want to truly stop the action.
When shooting fast-action sports and studio assignments within the sync speed parameters of his camera system Jaime relies on his PocketWizard Plus III and PlusX flash triggers. For shots that require flash sync speeds faster than the 1/250th-second sync speed cap of his DSLRs, Jaime taps into the HyperSync® feature of his FlexTT5 and MiniTT1 radio transceivers s in order to ramp the camera’s top sync speed upwards of 1/8000th-second. Once set to HyperSync, Jaime can stop anything that passes his camera lens as well as shoot at the widest lens apertures. Combined with fill-flash, he can also darken blue skies to near black when needed in order to make his subject seemingly pop from the background.
Even when shooting stylized portraits and products in the studio, Jaime de Diego incorporates PocketWizard radio triggers into his workflow simply because they are dependable, predictable and simple to use.
The following is a Behind the Scenes video of one of Jaime’s recent shoots using the Plus III Transceiver.
To date, most of Jaime de Diego’s clients are made up of the Spain-based affiliates of larger international corporations such as Adidas Spain, Nike Spain, Under Armour Spain, BMW, and Repsol. Jaime de Diego’s primary goal these days goal is to move into the international arena. Based on what we’ve seen so far, there’s little reason why he shouldn’t accomplish that goal.
(Note – When last seen Jaime was busy brushing up on his German, English, French, Japanese, …)
To learn more about the benefits of getting your flash off your camera and triggering it remotely, please visit www.pocketwizard.com/freeyourflash
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