PocketWizard’s Moonshot

You never know when creative inspiration will strike. Our Sales and Marketing Manager, Sarah Lavoie, was inspired by Michael Heeney’s amazing photos from Lone Rock Point and had the creative idea for an epic family portrait at this beautiful location.

Inspired by the PocketWizard’s E Release Range

The new E Release firmware upgrade is a simple way to get incredible range for off-camera flash and remote cameras. The extended range in regular mode is up to 5 times further than our legacy firmware. Sarah wanted to put it to the test by taking an epic family photo in front of a rising full moon. In this case, she wanted to be far away so that she could use a long zoom and she needed a flash to light the family at twilight. A zoom gave her the compression she wanted for the full moon appear closer and larger. PocketWizard Plus IIIs upgraded with the E Release gave her the power to trigger two speedlights from a distance.

PocketWizard Made the Distant Triggering Possible

The speedlights were triggered from a distance of about 2300 feet (700 meters). It is also worth noting that the distance was spread over water and with an elevation rise – both of which are notoriously challenging for any radio triggers. That is, any radio trigger other than PocketWizard!

Behind the Scenes Video with the E Release

Tips for Long Distance Off-Camera Flash

  • Update your PocketWizard radios with the E Release. Learn more here.
  • Have a way to communicate with your subject(s). In this case, Sarah was so far away that the family could barely see her and they felt like they were posing for no one. They also could not see the moon and needed to know where to stand and when to smile.
  • Train your subject(s) on how to set up and test your flash and radios. Send them with spare batteries just in case.
  • Use technology to help you plan. Sarah used an app called PhotoPills to help her plan when and where the moon would rise.
  • These photos were taken in TxRx Mode – Sarah did not need to use Long Range Mode (LR) to get this distance. When using LR with a flash, you may lose a stop or two of sync speed. Sarah was using a 200-500mm lens on a canoe – she didn’t want to reduce her shutter speed any more than necessary – and she didn’t need to!
  • Be creative – the E Release opens a world of opportunity!
  • Tag us! #whypocketwizard

Explore the Possibilities!

With PocketWizard, we can help you Make it Possible!

Shoot this Look

3 PocketWizard Plus III Upgraded with the E Release:

  • Plus IIIe on the camera
  • 2 Plus IIIes attached to speedlights with a flash sync cord mounted on light stands

E Release Makes everything that PocketWizard does best even better

Introducing the E Release! The E Release is a firmware upgrade for select PocketWizard radios that improve their reliability, range, and performance. Basically, everything that PocketWizard does best, made even better.

When we needed someone to test our E Release firmware upgrade, we thought immediately of local photographer Michael Heeney. We love his outdoor adventure photography and we wanted to see what he could do to push the limits of our E Release in challenging environments. He did not disappoint.  

Challenging the PocketWizard E Release

by Michael Heeney

Michael Heeney
Michael Heeney

Vermont is my home and it suits my outdoor lifestyle. When I’m not working in my studio, I enjoy rock climbing, ice climbing, biking, canoeing, and basically any activity where I can be outside.

I’ve used PocketWizard radios for my whole career. They are always on my camera. I use them in my studio to trigger my lights and I also use them when I’m shooting outdoors to trigger remote cameras and remote flashes. They are very versatile and they are always in my bag.

When You Only Get One Chance, Use PocketWizard

When I’m shooting outdoor adventure photography, I usually only get one chance to capture the moment. That’s one reason I choose PocketWizard as my trigger. I know that once I set it, I can rely on it. When I’m using remote cameras to capture multiple angles, I need to trust that they will fire because I don’t have time to check on them.

When PocketWizard told me about the E Release, a firmware upgrade for my PocketWizard radios to allow them to trigger from even further distances, even in difficult environments, I told them about a project I wanted to do. We all agreed that it was a perfect opportunity to challenge the upgrade.

The Project

A new rock-climbing area called Lone Rock Point recently opened up here in Burlington and my friend Tim Heaghney was working on an unclimbed route there. Once I heard that, I knew I had to document it.

The spot is gorgeous and gets beautiful light around the golden hour. The golden hour is short, and I knew that the climb was tough so I couldn’t ask Tim to try it again and again. I needed to get it right the first time.

The Set Up – Multiple Cameras for Multiple Angles

  • Main camera with me above Tim showing him climb
  • Remote camera mounted on the rock wall showing the action at a tight angle
  • Remote camera at the base of the rock wall showing Tim from the bottom
  • Remote camera on an island which was at a distance to show a wide angle of the entire scene to really give a sense of place.
Setting up the remote camera on Lone Rock.

It was the camera on the island that I knew was going to be the most challenging. Not only did I have to swim to get it in place, but I had to set it up hours before Tim even showed up. And to top it all off, it was several hundred feet from where I was going to be with my main camera.

If you have ever worked with radio triggers, you probably know that getting them to fire over water or in environments like Lone Rock Point with rocks and other obstacles can be a challenge. (PocketWizard note: water usually dramatically limits radio transmission.) Using the PocketWizard E Release, I was able to capture four perspectives with one click of my shutter. I didn’t miss a shot. 

My Gear is my Lifeline


When I’m climbing, I rely on my equipment to do its job and keep me safe – it’s my lifeline. Same with my camera gear. During a shoot, I can’t be thinking about the gear, I need to be focused on my subject and getting the shot. That’s why I choose PocketWizard. It’s the most reliable trigger I have ever used and now with the E Release, it’s more reliable than ever.

Check out the Video of the Shoot!

About Michael Heeney

Michael earned his B.A. degree in 2002 from the University of Vermont where he studied Studio Art and Art History. From 2004-2005, he attended The New England School of Photography in Boston, where he graduated with honors in both Advertising and Fashion Photography. His client list includes Swarovski Lighting, Comcast, Burton Snowboards, New York Magazine, Gordini USA, United Way, GX Magazine, Anichini, Navali, Edible Green Mountains, Gardener’s Supply Co., and Scarpe di Bianco. When Michael is not working for a client, he enjoys travel, canoeing, rock climbing, archery, going to the fair, feeding stray cats, and adventures, big or small. You can check out his work on his website. https://michaelheeney.com/.

Learn more about the E Release

For more information about our new E Release, a firmware upgrade that delivers significant benefits for photographers including a tremendous triggering distance that is more than double our current range and more than double the number of available channels, check out the E Release Website. The E Release is available now for the PocketWizard Plus III and Plus IV (FCC units only In North and South America).


PocketWizard – What’s on the Horizon?

Stay Tuned for an Announcement from PocketWizard!

PocketWizard is 29!

In July, we celebrated our 29th anniversary! We couldn’t have done it without you – thank you to all our loyal customers and dealers for helping us to achieve this milestone. As we enter our 30th year of doing business, we are looking for ways to evolve as well as delight and inspire our customers. 

We don’t make Disposable Products

For the past 29 years, PocketWizard has used the same reliable radio technology and it has served us well. We have a reputation of making quality products that withstand the test of time and offer backwards compatibility. Our users know that if they buy a radio today, it will still work with the radios that they may have purchased 10 or even 15 years ago. Backwards compatibility is important to us because we care about our customers and we care about the environment. We feel good that our products are not ending up in the landfills due to obsolescence. Our radios are not designed to be disposable. 

But, We Want New Features AND We Want Backwards Compatibility

Our current technology has limited our ability to make enhancements. We want to add new features and allow photographers to do even more with our radio triggers. But we want to keep backwards compatibility. We want it all. 

Can We Have it All?

Stay Tuned for a Big Announcement Next Week! 

Subscribe to our E Newsletter

If you would like to be the first to know about product announcements, promotions, educational opportunities and more , subscribe to our E Newsletter! Click here to subscribe.

PocketWizard Photo Booth Kit

We’re so excited to introduce the PocketWizard Photo Booth Kit!  It’s a complete PocketWizard PlusX radio trigger kit that’s easy to set up and is a fun addition to any type of party of event. Whether you are a professional event photographer or a hobbyist who wants to bring a little fun to your next party, you are going to love it!

What’s in the PocketWizard Photo Booth Kit?

  • 3 PocketWizard PlusX Transceivers
  • 1 PocketWizard Pedal
  • Flash sync cable set
    • Locking PC sync cable
    • 3.5mm (1/8”) miniphone cable
    • 6.5mm (1/4”) phono adapter
  • 1 Remote Camera Cable 
    • You will need to select the appropriate cable when you order.  Check our Cable Finder to identify the one you will need.
  • PocketWizard G-Wiz Vault storage bag

Use this kit in conjunction with your own camera and flash.

How to Set Up your Photo Booth

Connect the pedal to one of the PlusX radios. Elevate the PlusX at least 6-12 inches off the ground. Use a tripod or light stand for best results. Set it to Channel 1.

Put a second PlusX in your camera’s hot shoe and also set it to Channel 1. Connect the PlusX to your camera with the included remote camera cable. Place the camera on a tripod or sturdy surface. For best results set the camera to manual focus and lock down the focus.

Connect the third PlusX to the flash via the appropriate flash sync cable. Set this PocketWizard to Channel 2. We used Channel 1 and Channel 2 in our example but you can use any Channel you like, just be sure to use the same Channel for the radios connected to the camera and foot pedal and use a Channel that is one higher on the PocketWizard connected to the flash. This is called Relay Mode.  



Use any type of photography light that you choose as long as it has a sync port for a flash sync cable.

The guests simply push the pedal with their foot to take their photo. Add a fun backdrop and props and you are good to go!

We set one up at our summer company picnic!  Good thing we’re not camera shy!

Click here to find the PocketWizard Photo Booth Kit on Amazon!