Tag Archives: PocketWizard Employees

PocketWizard’s Moonshot

You never know when creative inspiration will strike. Our Sales and Marketing Manager, Sarah Lavoie, was inspired by Michael Heeney’s amazing photos from Lone Rock Point and had the creative idea for an epic family portrait at this beautiful location.

Inspired by the PocketWizard’s E Release Range

The new E Release firmware upgrade is a simple way to get incredible range for off-camera flash and remote cameras. The extended range in regular mode is up to 5 times further than our legacy firmware. Sarah wanted to put it to the test by taking an epic family photo in front of a rising full moon. In this case, she wanted to be far away so that she could use a long zoom and she needed a flash to light the family at twilight. A zoom gave her the compression she wanted for the full moon appear closer and larger. PocketWizard Plus IIIs upgraded with the E Release gave her the power to trigger two speedlights from a distance.

PocketWizard Made the Distant Triggering Possible

The speedlights were triggered from a distance of about 2300 feet (700 meters). It is also worth noting that the distance was spread over water and with an elevation rise – both of which are notoriously challenging for any radio triggers. That is, any radio trigger other than PocketWizard!

Behind the Scenes Video with the E Release

Press play to watch this video to see how this photo was taken.

Tips for Long Distance Off-Camera Flash

  • Update your PocketWizard radios with the E Release. Learn more here.
  • Have a way to communicate with your subject(s). In this case, Sarah was so far away that the family could barely see her and they felt like they were posing for no one. They also could not see the moon and needed to know where to stand and when to smile.
  • Train your subject(s) on how to set up and test your flash and radios. Send them with spare batteries just in case.
  • Use technology to help you plan. Sarah used an app called PhotoPills to help her plan when and where the moon would rise.
  • These photos were taken in TxRx Mode – Sarah did not need to use Long Range Mode (LR) to get this distance. When using LR with a flash, you may lose a stop or two of sync speed. Sarah was using a 200-500mm lens on a canoe – she didn’t want to reduce her shutter speed any more than necessary – and she didn’t need to!
  • Be creative – the E Release opens a world of opportunity!
  • Tag us! #whypocketwizard

Explore the Possibilities!

With PocketWizard, we can help you Make it Possible!

Shoot this Look

3 PocketWizard Plus III Upgraded with the E Release:

  • Plus IIIe on the camera
  • 2 Plus IIIes attached to speedlights with a flash sync cord mounted on light stands

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Why PocketWizard?

Does this sound familiar? You need something and when you go to buy it, you are presented with many options from unknown brands that are much cheaper than the brand you know and trust. This is a common occurrence seen in nearly every market segment but especially common in the electronics industry. We have certainly seen this with radio triggers! You may have discovered options for off camera flash (OCF) radio triggers that are cheaper than PocketWizard.

What Radio Trigger Should you Buy?

You may want to know – is PocketWizard worth the extra money? How many times have you bought a cheap alternative only to find out that it doesn’t meet your expectations? If only you had bought the best one the first time! How many times have you said “They just don’t make them like they used to”?

Made Just Like they Used To

PocketWizard is different. Our radios are made just like we used to. We’ve been in business for 27+ years in Burlington, Vermont. Most of our products are manufactured close to home, either here in Vermont or New Hampshire or upstate New York.

Many of us are photographers in our free time, so we know that sometimes you don’t get a second chance for a perfect shot. We know our triggers must work right the first time. We do all we can to ensure that you won’t miss a shot. We pride ourselves on the quality and reliability of our products.

But What If?

But what if something goes wrong or what if you have a question? To help you, we have a support team right here in Burlington. Our products have a three-year warranty and are designed for a photographer’s lifestyle. That means they are tough. They are also thoughtfully designed and repairable.

The PocketWizard Service Team

When you email info@pocketwizard.com during the week, you’ll hear back from our service team shown below: Seth, Heather and Lenny. Usually you’ll hear back within 24 hours. But, if you email us on the weekend, we’ll most likely get back to you on Monday. Recharging on the weekends is important to us!

Happy PocketWizard Customers

We thought we’d share some feedback we’ve heard from some happy customers:

“Hi, I just wanted to pass along how helpful Seth was during my interest in PocketWizard. He was patient while answering all my questions and educated me on the best route for my scenario as a wedding photographer. It’s employees like Seth that will make me come back to this company. Thanks again and I hope he is recognized for the great work!”

“I have many awesome photos made over the years due to the amazing PocketWizards!”

“Your lightning-fast shipping department sent me a replacement Plus III hot shoe in record time. Using the PocketWizard online video, I was able to install it in five minutes flat. Thanks to your amazing team, I now have a like-new Plus III with minimal down time.”

What’s your Story?

We’d love to hear from you – why did you choose PocketWizard? Hashtag your story with #whypocketwizard.