Tag Archives: PocketWizard

3 Tips to make your Photos Stand Out

Let’s face it – in a world where everyone has a camera in their pocket, it isn’t easy to get your photos to stand out. Especially when you are photographing a popular landmark! 

We Took the Creative Challenge

Two of us from the PocketWizard team wanted to take a photo of the Vessel, a popular new structure in the Hudson Yards area of New York City. We really wanted to make it pop and do something that no one else had done. Here are some results and our 3 tips that might help you make a photo that truly stands out.

Tip #1: Take Advantage of Available Light and Adapt When Light Changes

We worked all day at Photo Plus Expo and managed to make our way to the Vessel around sunset. This was great timing – it isn’t called the “Golden Hour” for nothing! We were hoping to arrive in time to take advantage of that great natural light, however, as luck would have it, we couldn’t get on the structure until after sunset. We had to be flexible and turn our attention to the available light coming from the cityscape.

Tip #2: Augment Natural Light with Flash to Call Attention to Your Subject

Sometimes it helps to visualize your image before you take it. Knowing that the eye will normally gravitate to the brightest spot of your photo can help you compose the best image. We wanted to highlight the geometric angles of the Vessel, but the available light wasn’t enough. One of us hand-held a flash near the top floor of the Vessel and the other triggered that flash remotely from the ground -using PocketWizards of course! We were able to highlight a specific area of the Vessel and bathe it in bright light.

Set the exposure in your camera for the ambient light and then try adding a pop of flash. Adjust your settings as necessary.

See the two pictures below, the first uses just available light and the second adds a pop of flash to the upper left corner. Your eye is naturally drawn to that area, and the light adds dimension and interest.

Tip #3: Change Your Perspective

Walk around your subject and explore different angles and distances. Try a shot at ground level, vertical versus horizontal, wide versus cropped – be creative! The more you can move around, the more interesting perspectives you will find.

We love the look you can get when you get far from your subject and then use a telephoto lens. It compresses the image making the background appear much closer than it really is. 

The E Release Can Help Your Images Stand Out

We created these images using PocketWizard Plus III radios that were upgraded with the E Release, our new firmware that dramatically improves the triggering distance of your PocketWizard radios. This enabled us to try many different perspectives and ultimately get the look we were going for by allowing us to create a lot of distance between the camera and our flash – almost a quarter of a mile! We think the end result is an image that really pops and stands out from the rest.

Try the E Release Today and Expand the Possibilities of Your Creativity

Learn more here!

E Release Test drive

Daniel Schenkelberg is a professional photographer based in California who has a passion for motorsports. His experience and dedication to the motorsports community is unmatched and gives him great insight for how to set up an epic shot for eye-popping shots whether it’s captured with a handheld or remote camera. Daniel likes to use remote cameras triggered by PocketWizard in order to get an unusual perspective close to the action while staying safe.

The Super Bowl of Off-Road Racing

In September, Daniel made a trip to capture the Crandon World Cup in Wisconsin – often called the “Super Bowl of short course off-road racing”. We gave him an early version of the E Release to see how it would perform.

Typical RF Challenges

Something that Daniel knows is that setting up remote cameras isn’t always foolproof – especially in a crowded and RF noisy environment like a racetrack. The radios communicate with radio waves and radio signal interference can impact the success of a remote camera set-up causing missed shots. A set up done early in the day, might not work later in the day once the environment fills with cars, people, and more electronic equipment. Some things that can interfere with signal transmission include:

  • Metal objects
  • Concrete or rock objects
  • High water-content objects (People and trees are mostly water!)
  • Electronic “noise” (In a racing scenario, there might be high voltage ignition systems that create electronic noise not to mention a sound system or television crew.)

The E Release is more Resilient to RF Interference

Because of the track set up, Daniel had to set up his remote camera a little further than he usually does – about 250 feet away – almost the length of a football field. The non-ideal conditions and the distance might trip up another radio trigger – but not PocketWizard. The truth is that the E Release upgrade has new technology that makes our PocketWizard radios particularly resilient to RF interference and noise.

Map or Crandon International Off-Road Raceway showing the distance of the remote camera.
Map showing location of Daniel (lower dot) and his remote camera 253 feet away.

More Shots than Ever

Using the E Release, Daniel came out of the event with some epic shots. His feedback was short and sweet.


“The radios were incredibly reliable. I came home with more shots than I have ever captured before.”

~ Daniel Schenkelberg

Thanks for taking it on a test drive Daniel! We don’t want you to miss a single shot!  You can check out more of Daniel’s work on his website and get your daily dose, be sure to follow him on Instagram @danielschenkelberg!

If you would like to learn more about how to set up your own remote camera, check out this quick video.

E Release now Available Worldwide!

Users of the PocketWizard Plus III and Plus IV can now benefit from the E Release! Check out our E Release landing page for more information.

Remote Camera Set-up

PocketWizard’s Moonshot

You never know when creative inspiration will strike. Our Sales and Marketing Manager, Sarah Lavoie, was inspired by Michael Heeney’s amazing photos from Lone Rock Point and had the creative idea for an epic family portrait at this beautiful location.

Inspired by the PocketWizard’s E Release Range

The new E Release firmware upgrade is a simple way to get incredible range for off-camera flash and remote cameras. The extended range in regular mode is up to 5 times further than our legacy firmware. Sarah wanted to put it to the test by taking an epic family photo in front of a rising full moon. In this case, she wanted to be far away so that she could use a long zoom and she needed a flash to light the family at twilight. A zoom gave her the compression she wanted for the full moon appear closer and larger. PocketWizard Plus IIIs upgraded with the E Release gave her the power to trigger two speedlights from a distance.

PocketWizard Made the Distant Triggering Possible

The speedlights were triggered from a distance of about 2300 feet (700 meters). It is also worth noting that the distance was spread over water and with an elevation rise – both of which are notoriously challenging for any radio triggers. That is, any radio trigger other than PocketWizard!

Behind the Scenes Video with the E Release

Press play to watch this video to see how this photo was taken.

Tips for Long Distance Off-Camera Flash

  • Update your PocketWizard radios with the E Release. Learn more here.
  • Have a way to communicate with your subject(s). In this case, Sarah was so far away that the family could barely see her and they felt like they were posing for no one. They also could not see the moon and needed to know where to stand and when to smile.
  • Train your subject(s) on how to set up and test your flash and radios. Send them with spare batteries just in case.
  • Use technology to help you plan. Sarah used an app called PhotoPills to help her plan when and where the moon would rise.
  • These photos were taken in TxRx Mode – Sarah did not need to use Long Range Mode (LR) to get this distance. When using LR with a flash, you may lose a stop or two of sync speed. Sarah was using a 200-500mm lens on a canoe – she didn’t want to reduce her shutter speed any more than necessary – and she didn’t need to!
  • Be creative – the E Release opens a world of opportunity!
  • Tag us! #whypocketwizard

Explore the Possibilities!

With PocketWizard, we can help you Make it Possible!

Shoot this Look

3 PocketWizard Plus III Upgraded with the E Release:

  • Plus IIIe on the camera
  • 2 Plus IIIes attached to speedlights with a flash sync cord mounted on light stands

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PocketWizard – What’s on the Horizon?

Stay Tuned for an Announcement from PocketWizard!

PocketWizard is 29!

In July, we celebrated our 29th anniversary! We couldn’t have done it without you – thank you to all our loyal customers and dealers for helping us to achieve this milestone. As we enter our 30th year of doing business, we are looking for ways to evolve as well as delight and inspire our customers. 

We don’t make Disposable Products

For the past 29 years, PocketWizard has used the same reliable radio technology and it has served us well. We have a reputation of making quality products that withstand the test of time and offer backwards compatibility. Our users know that if they buy a radio today, it will still work with the radios that they may have purchased 10 or even 15 years ago. Backwards compatibility is important to us because we care about our customers and we care about the environment. We feel good that our products are not ending up in the landfills due to obsolescence. Our radios are not designed to be disposable. 

But, We Want New Features AND We Want Backwards Compatibility

Our current technology has limited our ability to make enhancements. We want to add new features and allow photographers to do even more with our radio triggers. But we want to keep backwards compatibility. We want it all. 

Can We Have it All?

Stay Tuned for a Big Announcement Next Week! 

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